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Business Market Growth Strategy

CLIENT:
Major Banking Group

SECTORS:
Financial Services

LINES OF BUSINESS:
Strategy & Leadership

CLIENT FOOTPRINT:
South Africa, Southern Africa, Africa

THE CLIENT CHALLENGE:

The client wished to understand the  global trade flows for  small and medium business, their market share by product line and how they could best position themselves in key corridors by sectors

HOW WE ASSISTED:

A detailed study was conducted triangulating international, national and internal data sources to understand the client’s market share by sector, by product and identify market opportunities

RESULTS DELIVERED:

The analysis identified that the opportunity to extend market penetration was limited and further major investment should not be a priority. The client altered direction and adopted the tactical, low cost-high impact, recommendations